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Planet of the Apps

by Lapmonk Editorial
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“Planet of the Apps,” a reality TV show that sought to capture the excitement and drama of app development, emerged in 2017 as a unique venture in the entertainment landscape. Co-produced by Apple and Propagate Content, the series aimed to provide a platform for app developers to pitch their ideas to celebrity mentors and secure funding. In this comprehensive TV show review, we will delve into the intriguing world of “Planet of the Apps,” examining its premise, evaluating the key business insights it offered, and exploring the reasons behind its relatively short-lived presence in the television sphere.

TV Show Summary:

“Planet of the Apps” introduced a novel concept to the reality TV genre by focusing on the world of app development. The format involved app creators pitching their concepts to celebrity mentors, including Jessica Alba, Gwyneth Paltrow, will.i.am, and Gary Vaynerchuk. If the mentors liked the pitch, they could choose to partner with the app creators, offering mentorship, resources, and potential funding.

The series followed the selected app developers through a mentorship process and eventually culminated in a pitch to Lightspeed Venture Partners, a venture capital firm. Successful pitches could result in securing funding for the app, providing a unique opportunity for developers to bring their ideas to fruition with celebrity backing.

Despite its promising premise, “Planet of the Apps” faced mixed reviews and failed to gain the traction of other reality TV shows, leading to its discontinuation after one season.

15 Key Business Insights From the TV Show:

  1. Celebrity Endorsement in Tech: “Planet of the Apps” highlighted the trend of celebrity involvement in the tech industry. The show leveraged the star power of celebrities to attract both participants and viewers, emphasizing the growing intersection of entertainment and technology.
  2. App Development Challenges: The series shed light on the challenges faced by app developers. From coding hurdles to user interface design, “Planet of the Apps” provided a glimpse into the multifaceted aspects of app development.
  3. Importance of Pitching Skills: The art of pitching took center stage in the show. Contestants had to effectively communicate their app concepts to celebrity mentors, highlighting the critical role of pitching skills in securing support and funding.
  4. Mentorship in Entrepreneurship: The mentorship model introduced by the show emphasized the importance of guidance in entrepreneurship. Celebrity mentors played a pivotal role in shaping the development and direction of the showcased apps.
  5. Venture Capital in Tech: The inclusion of a venture capital pitch showcased the significance of securing funding in the tech industry. “Planet of the Apps” underscored the role of venture capital in turning innovative ideas into successful businesses.
  6. Risks in Entrepreneurship: The show portrayed the inherent risks in entrepreneurship. Contestants faced the risk of rejection, failure to secure mentors, and the potential pitfalls of bringing a new app to market.
  7. Brand Building in Tech: Contestants were not only developing apps but also building personal brands. The show emphasized the need for app developers to consider their public image and marketability in the competitive tech landscape.
  8. Monetization Strategies: “Planet of the Apps” explored various monetization strategies for apps. From freemium models to subscription-based services, the series delved into the diverse ways apps can generate revenue.
  9. User-Centric Design: The importance of user-centric design was evident in the critiques provided by mentors. The series highlighted the significance of creating apps that are intuitive, user-friendly, and meet the needs of target audiences.
  10. Tech Industry Trends: The app concepts featured on the show reflected contemporary tech industry trends. From fitness apps to social networking platforms, “Planet of the Apps” mirrored the prevailing interests and demands in the market.
  11. App Development Timeline: The show provided insights into the timelines involved in app development. Contestants had to navigate tight deadlines, showcasing the rapid pace at which developers are expected to bring their ideas to market.
  12. Tech Entrepreneurial Ecosystem: “Planet of the Apps” depicted a microcosm of the tech entrepreneurial ecosystem. The series showcased the interconnectedness of developers, mentors, venture capitalists, and the broader tech industry.
  13. Failure and Adaptability: Contestants faced rejection and failure on the show, emphasizing the resilience and adaptability required in the tech sector. The ability to learn from setbacks and pivot strategies became a recurring theme.
  14. Legal Considerations in App Development: The show briefly touched on legal considerations in app development. Contestants had to address issues such as intellectual property and licensing agreements, highlighting the legal complexities in the tech industry.
  15. Market Validation: “Planet of the Apps” illustrated the importance of market validation. Contestants needed to convince both mentors and venture capitalists that there was a genuine demand for their app concepts in the marketplace.


“Planet of the Apps” entered the reality TV arena with a fresh and ambitious concept, attempting to merge the worlds of entertainment and technology. However, its relatively short-lived presence raises questions about the viability of such ventures in the competitive television landscape.

In the spirit of the most insightful analyses, this TV show review aims to encapsulate the essence of “Planet of the Apps” – a series that, despite its innovative premise, struggled to resonate with audiences and find a lasting foothold. As the tech industry continues to evolve, the show’s brief foray into the intersection of reality TV and app development serves as a unique chapter in the ongoing narrative of entrepreneurship, innovation, and the dynamic nature of the business of technology.

Image Courtesy of: The Movie Database (TMDB)

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