PROMOTED CONTENT » LAPMONK

Are you ready to catapult your brand to new heights and captivate your audience like never before? Introducing LAPMONK’s Promoted Content Service, the ultimate solution for businesses seeking to dominate the digital landscape with compelling, high-impact content. Imagine your brand’s message seamlessly integrated into premium content, strategically positioned to engage, inform, and inspire your target audience.

Our Promoted Content Service leverages cutting-edge techniques and deep market insights to craft content that not only resonates with your audience but also drives action. By utilizing advanced targeting capabilities, we ensure that your message reaches the right people at the right time, maximizing engagement and ROI. Whether it’s through immersive articles, or eye-catching visuals, our team of experts is dedicated to creating content that stands out in a crowded marketplace.

Experience the power of promoted content that blends seamlessly into the user experience, maintaining authenticity while boosting your brand’s visibility. With LAPMONK, you don’t just promote your content; you create a memorable journey that keeps your audience coming back for more. Elevate your brand’s narrative and watch as engagement soars, all while maintaining the integrity and quality your audience expects.

Join the ranks of industry leaders who have already harnessed the power of LAPMONK’s Promoted Content Service to transform their digital presence. Ready to make your mark? Let’s embark on this enchanting journey together and redefine what’s possible for your brand in the digital age.

What is Promoted Content?

Promoted content, often known as an advertorial, is a form of advertising content from a sponsor or corporation that is published by a third party or media source and may resemble the publisher’s own content. Typically, Promoted content on websites and other platforms looks more natural than traditional advertising. Often, corporations will include Promoted content in their social media posts if they wish to expand their reach to new audiences, or if individuals wish to enhance their credibility.

Promoted content is a sort of promotional material that is paid for by an advertiser, but is developed and shared by another company, influencer, or publisher, such as LAPMONK.

This form of content is most engaging when you support a firm or influencer who targets your core audience and addresses issues that connect with your brand. When this is accomplished effectively, any mention of your company will feel more like a natural fit than an intrusive advertisement.

Promoted content should leave people with the impression that they’ve learnt something of value, rather than with the impression that they’ve merely seen an advertising. This enhances your brand’s credibility, memorability, and — most significantly — trustworthiness.

When it comes to Promoted or branded content, trust is a crucial component that engages potential customers. In fact, marketers who sponsor material from a reputable publisher get a 50% greater brand lift than those who create their own content.

As branded and promoted content develops momentum, research demonstrates that selling your product with high-quality content may be quite beneficial. Content marketing generates three times as many leads as paid search advertising.

NOTE: Both native advertisements and promoted content are designed to appear as though they fit naturally on a web page. However, a native ad is generated and paid for by the advertiser, whereas an advertiser pays another business, such as LAPMONK, to create and distribute Promoted content.

Benefits of Promoted content

There are several other benefits to producing Promoted content for companies or brands and content creators:

Reach: Businesses can reach online audiences that they may not ordinarily be able to reach through traditional marketing or advertising channels and tactics.
Credibility: Promoted content can increase credibility by demonstrating to each audience that a partner entrusted them and their brand to sponsor the content or to host the sponsor.
Educate your target audience: Promoted content is an excellent approach to educate your target audience about your organization, product, or service. This could include Promoted videos and reviews.
Establish thought leadership: Certain Promoted Content focuses on informative issues with which you want your brand to be connected in the minds of your target audience. Does your brand spring to mind automatically when a small business decision-maker has a business need? If not, Promoted Content can play a vital part in helping you get on their radar.
Develop a favorable image of your company: Promoted content is recognized by small business owners, entrepreneurs, SMEs and Large Corporations. They appreciate your outreach and informational efforts. Promoted Content, as part of an overall marketing effort, assists in managing how the small business community perceives your company.
Storytelling: It is typically more memorable than traditional commercials. Because Promoted content often includes a storyline that aligns with the publisher’s content, the advertisement is frequently a component of the brand’s wider narrative.
Flexibility: The formats are compatible with a variety of platforms. Sponsors may use the publisher’s platform in areas where they would not otherwise advertise, and the publisher may utilize the sponsor’s resources.
Relationship development: Brand collaborations are typically ongoing, as they provide finance and content creation resources for host sites. For instance, a business blogger may constantly use a company’s photographs while offering the brand the opportunity to advertise on the site.
Manageable cost to host: Instead of pay-per-click, organizations frequently charge a price per content piece every day or month, depending on the contract. Typically, the sponsor pays for the content creation, thus the individual posting may just be responsible for publishing the content.

Tips to create effective Promoted content

Promoted Content is the optimal method for reaching business decision makers. Permit us to assist you in showcasing your brand through content that is entertaining and relevant to our audience. Promoted Content contributes significantly to a paid, owned, and earned media strategy. If you have limited content assets or internal capability, it can be used to supplement your owned media. In addition, it serves as a catalyst for earned media from the community.

Here are some suggestions for creating the most effective Promoted content posts:

Employ conventional advertising techniques: You can employ a variety of conventional advertising techniques, such as brand colors, tone, and consistency, to Promoted content.
Establish sensible partnerships: Using relevant content and collaborations to promote your business can be an effective strategy because you will likely reach the intended audience. For instance, if you sell business-related information, you should collaborate with a business blogger to locate an audience interested in business-related activities.
Enhance the user experience: Brand integration with a host website should be as natural as possible in order to enhance the user experience and give additional material or information that is beneficial to the visitor.
Label Promoted material in a clear manner: Labeling Promoted content in a clear manner is essential for establishing confidence with your visitors. Because marketers desire for native advertising to blend in with the page’s existing content, visitors may perceive you as trustworthy if you include specific disclosures.
Delightful material: The objective should be to sponsor content that attracts and delights your audience. If it is entertaining, they will continue to consume it and may click your links. Prioritize the creation of compelling content over product promotion. People may become disinterested if they perceive your content to be purely promotional.
Similar Beliefs: Choose a brand, influencer, or publication with a comparable audience or objective when seeking a content provider. People will be more likely to purchase a product if they see an endorsement or Promoted post from an entity they respect. This will also make any product plugs or mentions feel less like advertisements.
Diverse Formats: Sponsor content that deviates from the blog format. Be careful to examine articles, films, images, and podcasts. These four sectors are receiving increasing attention from marketers and consumers.

Features of LAPMONK’s Promoted Content

Positioning: Your logo and a sponsor statement are prominently displayed at the CTA (Call to Action) section of the page. Effective promoted content usually includes a strong CTA, encouraging viewers to take specific actions such as visiting a website, signing up for a newsletter, or making a purchase.
Reach: Promoted content is designed to reach a broader audience than organic content. This increased visibility can lead to higher engagement and more significant brand awareness.
Integration: Promoted content often appears seamlessly within the website’s regular content feed.
Target: Promoted content can be targeted to specific demographics, interests, behaviors, and locations, ensuring that the content reaches the most relevant audience.
Format: Promoted content can come in various formats, including articles, videos, infographics, social media posts, and more. This flexibility allows brands to choose the most effective format for their message. It can include interactive elements like polls, quizzes, and links to further engage the audience and drive interaction.
Clear Disclosure: To maintain trust and comply with advertising regulations, promoted content often includes disclosures such as “Sponsored,” “Promoted,” or “Ad” labels to inform viewers that the content is paid for.
Trust and Compliance: Clear disclosure helps in maintaining transparency and trust with the audience, which is essential for long-term engagement and brand loyalty.
Performance: Based on performance data, adjustments can be made in real-time to improve outcomes, such as changing targeting options, tweaking the content, or adjusting the budget.
High ROI Potential: When targeted and executed correctly, promoted content can yield a high return on investment by driving significant traffic, leads, and conversions.
Relevance: Because promoted content is often tailored to the interests and needs of the target audience, it tends to be more engaging and relevant, leading to higher interaction rates
Quality: We only accept reputable firms whose products and services we believe our audience would find worthwhile as sponsors and ads. Your brand will never appear alongside promotions for “get rich quick” items or other low-quality advertisements that are occasionally featured on other websites. (In truth, we do not allow such advertisements.)
Brand: We integrate brand references when amplifying via social media outlets.
No Follow: Promoted Content links to advertisers are “nofollowed” or redirected. This is to protect your brand in accordance with Google’s quality criteria, which were updated to address native advertising in July 2013.